Use Case 4

Real-Time Micro-Segmentation

Customer’s behavioral analysis (spending habits)

• Client would like to identify high spender vs low spender with their behavioral lifestyle. From there we can do segmentation by applying 80:20 rules (20% top high spenders, contributed 80% budget on credit cards usage).

Merchant Sales Volume (On Us, Off Us), by location & channels

• Which top merchants , most preferable geographical location , which favorite channels by customers. Those data insights can help my client to target right places with their marketing campaigns.

Customer lifecycle analysis – from application to Attrition

• Root cause analysis (RCA) is defined as a systematic process for identifying the root causes of problems or events and an action plan for responding to them . From the raw data ,we showcase overall solution to business / IT + recommendations for future adoption.